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| 1900: The performances of Eugen Sandow at the beginning of the 20th century were as popular with women as The Beatles’ concerts in the ’60s. Even Arnold Schwarzenegger has a couple of statuettes depicting the famous athlete. |
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| 1910: WWI brought the fashion for the handlebar mustache to the forefront — such a style was considered handsome and masculine. |
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| 1920: Everybody’s losing their minds over cinema and Rudolph Valentino, the silent movie star. Almost every man with sleek hair parted in the middle, like this leading man of Hollywood, automatically became ultimately handsome. |
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| 1930: The world copies stars more and more. The image of male beauty is an athletic body with good posture, broad shoulders, narrow hips, and strong muscles. The famous Clark Gable whiskers became the peak of fashion. |
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| 1940: The principal image of a man during WWII was severe, masculine, dressed ’by the book,’ and cleanly shaved, as was required by wartime. |
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| 1950: Thousands of copycats emerged after the showing of The Wild One with Marlon Brando — young men ride their motorcycles, wear leather jackets, and call themselves ’tough boys.’ |
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| 1960: At that time, Alain Delon was the symbol of male beauty. A tanned and athletic young man with boyish features and a sensual look of dreamy blue eyes was considered the perfect male. |
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| 1970: While hippies conquer the world and men are not discernible from women, Arnold Schwarzenegger becomes sevenfold Mr. Olympia. Ladies go crazy; gentlemen get jealous, give a standing ovation, and go to do some training. |
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| 1980: Baywatch becomes one more reason to try sports, although now the spotlight is on athletic men with a smooth suntan, prominent muscles, and, of course, red shorts. |
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| 1990: The ’90s was the era of grunge rock music that gave birth to a new generation of people who didn’t care what they wore and how they looked. Just look at Kurt Cobain, the star of Nirvana! His careless attitude, however, didn’t stop him from being really handsome and driving thousands of fans crazy. |
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| 2000: The era of metrosexuality. David Beckham becomes the perfect man, a professional soccer player having all the attributes of an alpha male — the six-pack, professional haircut, and expensive clothes. |
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| 2010 : The hipster movement is taking the world by storm. Easy carelessness, beards, vintage clothes, slender or athletic shape, checkers or stripes, eyeglasses, tattoos, and a jaunty look — and here you go, your perfect male is ready. Especially if it’s Ryan Gosling. |
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| TODAY: A beard and long hair tied at the top gain growing popularity. This trend is so powerful and omnipresent that it’s even got a name — lumbersexuality. |