Why does no salary ever seem good enough - why do people continually want to earn more?


Let’s take the current scenario in corporate cube farms across the world. I’m talking about the “post-solid raise and bonus world”, which, from my estimates, has withered away since the late 90’s.
Imagine you have a strong work year. Not a monster year, but a strong, solid year. The feedback supports it. And review time comes, and you get a 3% or so raise, and a 4–5% bonus. Maybe. You probably get even less than this.

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Now, most bonuses are taxed at about 40% or so, which means your bonus is really 3% or somewhere in that vicinity.
Next, your raise gets wiped out from cost of living. So really, you’ve broken even at best. Think of a treadmill where you run faster, just to keep the speed you had last year.
As for your bonus, it really amounts to very little, if any. Because there’s a chance you had a one time expense, or something which that money went to.

Ah, and here’s where it gets fun. Because in the “post-solid raise and bonus world”, there’s a high probability of your team size shrinking, or, your boss increasing your responsibilities, without the measurable increase in compensation. So now, you work harder, just to keep pace with last year.

Compare this with a successful business owner/entrepreneur. One correct lever pulled, one tweak made, can result in skyrocketing gains and lifechanging money for a business. None of which will be punished or “held back” by some silly annual review technicality.
This is why no salary seems good enough, unless you increases/bonuses reflect your work level. And from employee surveys and job hopping stats, they never do.
To combat this, you have two options:
  1. Job jump, since you can make 3 to 5 to 5 to 6 times any annual review on a good job jump, up to a certain point of course
  2. Start and grow your own side business
And I’d also add, the probability of a person feeling like no salary is good enough increases with age and time in the corporate cube farm. Why? Because they see, over and over again, the broken promises by middle managers, the numerous annual reviews which don’t match up money with feedback, and the constant “change in direction.”