I
recommend you start your brand on Amazon and once this brand has become
popular, you can switch to selling on your own website.
Most
people get started with used books because they cost little to nothing
and I advise you too do the same unless you have enough money to start
with.
You can also get started with DVD’s and other stuff.
Here is what you should know, the more time you will spend learning and applying, the more money you will be able to make.
You
can’t expect to make a killing on Amazon in your first few days (or few
months) unless you have a coach with a very big capital.
Therefore, there are a lot of things you should know before you get started selling on Amazon, but in few words, just find a profitable item , list it on Amazon and wait until it sells, you will still make money as long as you focus on diversification.
Remember, you never know when you are going to sell and for how much.
You are always guessing, that’s why with any online business and other internet businesses diversification is the key.
Being an Amazon seller has
been a big trend recently. Despite the increase in interest, the number
of active sellers on Amazon has remained at a constant of over two
million sellers.
People quit selling on Amazon because of the resistance they encounter.
Why Most Sellers Quit?
Most sellers are optimistic and without the knowledge of the competition on Amazon when they start their Amazon journey.
After all the instructions from Udemy courses, Youtube videos, and other books, they think they will make it big when they choose a top-selling product, promote to a few people, and use Facebook ads to make it reach a wider audience.
However, this doesn’t seem to be the case because putting a top-selling product on Amazon will not ensure success.
Below are the most effective tricks, hacks, and schemes you can use to become a top seller on Amazon quickly.
Traffic
In other to become a top seller on Amazon, you need to create an opportunity for potential customers to see your products.
This
does not mean you should start putting up Facebook Ads, Banner Ads, and
Google Ads because it is the first part of the equation.
You will get the same results you likely have been getting one sale every 5-6 days if you are lucky.
If you want to be a top seller the correct traffic source to use is Amazon
How can you get the Correct Traffic Source?
We tend to ignore the fact that Amazon is a search engine itself and it does all the heavy lifting for you.
Once
your product has been identified as profitable by Amazon, it starts
using re-targeted ads, email marketing, and Top Products to promoting
your product.
Like Google, Amazon is also a Keyword based platform .
If
you use keywords that generates sales to target your products, you will
get have greater advantages over others to when it comes to increased
sales.
You can edit your keywords at the title and backend section.
The sale your product makes is related to your product position in the keyword search.
Keywords
In other to become and remain a top seller on Amazon, you need to continue testing your product keyword.
You want to ensure that all the keywords targeted will bring traffic to your products, thus increasing sales and profit.
In other to determine your product’s main and secondary keywords, you should use merchant words and search suggestion on Amazon.
You need to focus and place priority on your main keyword.
This is because the most searched terms provide the opportunity to get more sales.
An amazing tool that can help you in finding the best keywords that will increase sales is the Amazon Pay-Per-Click.
Strategies for ranking Keywords
When
listing your product, you need to ensure that your keywords are
correct. The fact that Amazon is a search-based platform means that
product search results are arranged in order of the most relevant
keyword similar to Google. You can also use a great keyword tool called
Merchant works -and it is optimized for Amazon.
These are some factors that determine the keyword ranking of your Product
- How relevant your product is to the keyword (listed in title or reviews)
- Conversions pulled from specific keyword
- Sales generated through related and relevant keywords
You
can also optimize your products around less competitive long-tail
keywords using Amazon’s Keyword Tool. You can also become a top seller
when you sell via your site using the pay with Amazon button. Consumers
trust Amazon more than you, and they have their credit card details
already stored for easy checkout.
Buy Box
Also,
the best way to become a top seller on Amazon is to win the buy box. If
a lot of sellers lists your products, then you should re-price your
products dynamically, because it is the best way to win the buy box. You
can use awesome tools such as Wiser or AppEagle to automate this for
you. They will enable you set rules for beating your competitors without
about it going so low that you sell your products for less than what it
costs.
Reviews
In other to be a top seller on Amazon, your product should have a lot of quality reviews.
Several
research studies have shown that products with more reviews sell more
than those with fewer reviews, even if the product with fewer reviews
has a slightly higher average rating.
Buyers will have more confidence in a product with more reviews.
Also, it is better to have few reviews that are not so great as long as your overall rating is strong.
It
makes you look real. If your product has few 5star reviews, it will be
assumed that it was you or a close relative who reviewed your product