In
the early 1800’s America had a problem. They’d finally united both
coasts but their people didn’t want to brave the danger of settling in
the wilderness.
That is until gold was discovered.
Poor
workers and farmers from the East Coast sold all their possessions and
headed west with their families with the hope of striking it rich.
Towns sprung up across the frontier who’s main purpose was to deliver supplies to the people seeking riches.
Almost
no one got rich during this period. Eventually, towns were abandoned,
people settled to farm, and the gold fever died down.
The
people who were selling supplies to the prospectors did make money - a
lot of it. They’re the ones who went on to establish successful towns
and industries.
We’re in the middle of another type of “gold rush.”
This one is for entrepreneurship.
There are a few success stories about how someone made a million dollars from blogging, dropshipping, or course sales.
I’ve also reaped the benefits of these business models.
But the real people making money are the ones selling the digital shovels.
The people who are selling software that allows you and me to deliver our products and chase our dreams.
MailChimp is doing over 400 million dollars in yearly revenue. They sell email marketing services.
Shopify is valued at billions of dollars. They allow companies to make storefronts to dropship or establish your brand.
Thinkific
is doing millions in revenue. They’re focused on making it easy for
course creators to host, deliver, and take payments for their courses.
Clickfunnels
is doing 100 million dollars in revenue. They sell software that allows
businesses to create landing pages and set up affiliate programs.
The people who use their software are also successful but not as successful as the companies that provide the software.
If you’re starting a business, be the one who sells the shovels that help your customers reach their goals.