What can make or break an entrepreneur these days?


Both Luigi and Mario are starting a business.
  1. Luigi starts an Old Economy business. Mario starts a New Economy business.
  2. Luigi starts a bookstore. Mario starts a solar panel installation business.
  3. Luigi’s industry is slowly disappearing. Mario’s industry is growing rapidly.
  4. Luigi’s business has plenty of competition. Mario’s business still has few competitors.
  5. Luigi struggles with sales from day one. Mario struggles to educate his customers.
  6. Luigi’s business has low margins. Mario’s business has government incentives.
  7. Luigi’s business relies on promotions to be able to pull customer sales. Mario’s business doesn’t need expensive advertising. Passing on savings to his customers is his best advertisement.
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Who will succeed?
To answer your question, what can make or break an entrepreneur?
Most first-time entrepreneurs focus their attention on their business management skills.
Wrong!
An old economy business will break ANY entrepreneur. A business aligned with the future has incredibly more chances to succeed!
Entrepreneurship 101: Find the right opportunity. Bet on the future, NOT on the present!